About 4711
Four digits - a large number that fascinates fragrance lovers all over the world: 4711! Here you can sniff the fragrance history of a unique brand and get unique insights into its impressive history. Discover old commercials and posters with cult status and experience the creation of a fragrance icon - immerse yourself in the exciting world of 4711!
The birth of an icon
An invigorating health potion evolves into Eau de Cologne – and travels the globe: This is the beginning of 4711 and one of the oldest product histories in the world. But why did the businessman Wilhelm Mülhens declare his medicinal recipe a fragrance almost overnight? How did the number 4711 actually come about – and what is behind the secret recipe of “aqua mirabilis”? Discover the long history of 4711.
